Branding, Website Development & Design, Email Newsletter

Case Study
Complete package for


Energy Communications


Logo Design

Content Strategy

Content Curation

Website Development

Website Design

Training In Use Of WordPress

Email Newsletter System

Training for Mailchimp use

Digital Content Marketing

GDPR Compliance

Privacy & Data Protection Policy provides online coverage of the technologies, trends, strategies and policies disrupting electricity supply chains around the world. Industries and markets include distributed renewable generation, energy storage, smart grids, utility, commercial/industrial, residential and off grid.

When its owner Sara Verbruggen came to me, all she had was a concept and some stories that were good to go. No website, no branding (no name for the brand or logo), nada. She did have an idea of how she wanted the site to look and the colours she liked – and she did know it had to be easy for her to use and upload news articles and photos. Ideally, she also wanted to have advertising on the site and have an email newsletter to go with it all.

Sara is a freelance journalist I worked with when I was the Commissioning Editor of the market reports produced for Haymarket’s Windpower Intelligence division. So I was more than happy to help.

The first step was to develop her idea better and come up with a solid brand concept. We bounced ideas back and forth, developed the focus of the site and a content strategy. The name Sara opted for was I secured the domain name, provided the hosting for the site, and got to work on developing and designing a logo and a fully mobile responsive, user-friendly, wordpress website with the look and feel Sara wanted for her brand.

28-page news website

Designing the required 28-page website so that it is easy for Sara to use and manage herself was a challenge. It has 18 subject categories (including news by different regions) alone. In addition, Sara wanted a dedicated subscriber-only section for exclusive content to be set up for when she moves to that stage. As part of the development and design stage I also uploaded content Sara already had available.

To build up her subscriber base, we also developed an email newsletter system for using Mailchimp and I designed the newsletter itself. Of course, I made sure the website and email newsletter system are fully GDPR compliant and I sourced the necessary privacy and data protection policies required for Sara’s business.

Once everything was complete, I then provided training for Sara on how to upload her news articles, advertisements and photos easily using the easy WordPress content management system. I also taught her how to produce her regular email newsletters and build up her mailing list using the Mailchimp newsletter system.

Whilst Sara manages the front-end content, I continue to help maintain the back-end with the general technical website management of, ensuring necessary behind the scenes updates are carried out.

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