Over 20 years as an Energy Market Specialist

Renewable Energy Market Expert
The power to transform your energy market communications strategy

 

 

 

If there is one market I know, it’s the energy market – I’ve been in it since 1996. Over the years I have covered the more traditional sectors such as oil, gas, and nuclear, but my passion and my specialism has always firmly been with green energy, climate change, and environmental issues.

As well as understanding the complexities of energy and environmental policy, my knowledge of the technologies and ability to write about technical issues is strong.

Be it onshore wind power, offshore wind, solar PV, tidal energy, wave power, geothermal energy, biomass or hybrid power solutions – I have written about them all and I can help you get your content strategy pitch perfect for your target audience.

Below, you can take a look at just some of the work I have done for the Netherlands Enterprise Agency’s Dutch Offshore Wind Programme, energy consultancy Phoventus, Haymarket Media’s Windpower Intelligence/ENDS Intelligence division, and Elsevier’s Renewable Energy Focus.

This by no means covers it, but it gives you a good flavour of my skills. Take a look at my LinkedIn profile for more information,or just get in touch with me directly and find out more.

I look forward to hearing from you and seeing how I can help transform your energy market communications for the good.

Categories

Offshore Wind Power

Renewable Energy

Editorial Services

Content Curation

Copy Writing – technical documents, magazines, press releases, website copy, ghost-written articles and blogs

Copy Editing

Proofreading

Communications Strategy

Marketing Strategy

 

Communications for Dutch offshore wind programme

I have been providing full editorial and communication services for the Netherlands Enterprise Agency’s Offshore Wind Team since 2015 on a retainer contract basis. My current contract is up to end 2020.

I have either written or edited all the key documents for the Dutch offshore wind tenders under the country’s offshore wind roadmap and written the content for the magazine, Hollandse Kust – where wind & water works, which is part of the Wind & Water Works campaign.

I have also provided my services for general marketing communications for the Offshore Wind Team, including press releases, website copy, speeches and powerpoint presentations.

Client

Phoventus

Categories

Renewable Energy

Editorial Services

Content Curation

Copy Writing – website copy, technical documents, Statement of Qualification, Expression of Interest bid documents, ghost-written articles and blogs

Copy Editing

Proofreading

Communications Strategy

Marketing Strategy

 

Copywriting and Editing for Canada’s Phoventus

Phoventus is an energy consulting firm specialising in solar energy, wind energy, and hybrid power solutions.

The company originally contacted me in May 2017 when it needed copy writing and editing help with its Statement of Qualification document. Of course, I was more than happy to help.

Since then, my work with Phoventus has included:

Copy editing and writing the company’s Statement of Qualification document;

• Copywriting all of the content for the company’s new website;

• Copywriting an email campaign targeted at pension investors;

• Proofreading and copy editing other documents and marketing material;

• Copywriting Expression of Interest bid documents for the company at short notice (they secured the contracts!);

• Advising on communications and marketing strategy; and

Ghost-writing articles and blog posts for the CEO.

Categories

Offshore Wind Power

Solar PV

Wave Energy

Tidal Power

Energy From Waste

Renewable Energy

Editorial Services

Content Curation

Copy Writing – technical documents, industry reports

Copy Editing

Proofreading

 

Author & Editor OF Special industry market reports

Having worked on the wind industry’s leading magazine, Windpower Monthly, for just over eight years earlier in my career (I was News Editor then Senior Editor), I again found myself working for its publishers from late 2014 to end 2016. This time I was asked to write some of the special industry market reports produced by Windpower Intelligence/ENDS Intelligence and be the Editor of the rest.

 

Below is a list of the special reports I worked on:

Role: Author

Role: Editor

 

Categories

Renewable Energy

Offshore Wind Power

Solar PV

Wave Energy

Tidal Power

Energy From Waste

Editorial Services

Content Curation

Copy Writing – technical documents, industry reports

Copy Editing

Proofreading

 

Managing Editor for Renewable Energy Focus

Having been a long-time contributor to Renewable Energy Focus, I was later Managing Editor of the magazine and website from May 2012 to September 2013. Following that I was its Commissioning Editor, Consultant Editor and Renewables Analyst.

In my editor roles, I was responsible for building up brand profile, with a key focus on web and social media networks by enhancing the quality of its daily web news/features/blog/e-news content. This was in addition to producing the bimonthly magazine (editorial planning, commissioning of articles from freelancers and industry players, news and feature writing, copy editing, layout and overseeing final production).

I also hosted a live webinar on energy from waste, which involved liaising with the client, devising key criteria to be covered, structuring the programme flow and content as well as presenting the live interactive event itself.

Click here for some of the articles and blogs I wrote for Renewable Energy Focus →

 

Client

Raconteur

Categories

Energy Journalist

Copywriter

Copywriting

UK Energy Market

Renewable Energy

Tidal Power

Green Coal

Sustainable Energy

Energy Strategy

Editorial Services

 

Powering the Future – Sunday Times SUpplement

Published on 30 June 2015 in The Times and Sunday Times, this supplement by Raconteur takes a look at uncertainty over the UK energy mix, solving the country’s energy “trilemma”, decarbonisation, new energy storage technologies, disruptive energy innovations, and the future of wind, solar, nuclear, hydro and tidal energy.

I was commissioned to write two of the articles:

  1. Don’t underestimate the force of water power
  2. Can we make coal greener?

You can read the complete supplement here.

Gail is an exceptional and talented journalist, editor, and communication specialist with a deep insight into renewable energy and all subjects she tackles. Gail has a way with words that not only engages her readers, but helps them understand often complex subjects.

I am happy to recommend Gail (Editorial Rescue) if you are looking for punch jobs covering your marketing communication strategies, social media strategies, web design, and professional photography. All jobs, small or big, will be addressed with the highest business ethic standards, professionalism and always with a smile. 

Anne-Marie Howe

CEO, Sindal Market Analysts

Gail is well versed in turning impenetrable copy into readily understandable and enjoyable prose. She is skilled at editing to tight deadlines, with an ability to quickly assess large volumes of words, identify what is important and edit out what is not.
Lyn Harrison

CEO, Insight Wind

Phoventus uses Gail’s Editorial Rescue services on an ongoing basis.

Gail knows the energy and renewable industry very well and is capable of getting our message out in a professional manner.

Gail is always dedicated to getting the assignment done quickly and to our satisfaction.

She is an absolute pleasure to work with, and we will continue to use her services.

Rob Lydan (CEO) and Bernice Lydan (Executive Assistant)

Phoventus

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